A defensible TAM/SAM/SOM in one model
Define the market, build TAM, SAM, and SOM with sensitivity ranges, and run the Health Check to see where the logic is weak. Export the report as PDF or Word, an investor brief deck, or the editable Excel model.
Sizer
Size your market with a model you can stress-test and defend.
- TAM two waysTop-down and bottom-up estimates, checked against each other.
- SAM waterfallNarrow TAM to SAM step by step, with editable overrides.
- Sensitivity analysisTornado chart of top drivers for TAM, SAM and SOM.
- Scenarios and what-ifCompare bear, base and bull, and slide key assumptions.
- Report with Coach's ReviewEight report sections plus a review of the draft.
- Health CheckAudit assumptions, methodology, data and market coverage.