What you walk away with
Built from your own material. Ready to share.
How the apps connect
On this path, each app hands its work to the next.
- Sizer
- TAM, SAM and SOMGTM
- Chosen playsTransform
How it works, step by step
Size it, then plan the launch
- Who
- A founder with a new offering.
- The moment
- “Is the market big enough, and how do we reach it?”
- Sizer
Size the market. Assumptions are editable, with sources where they exist.
Output: Sizing report (PDF), Excel model, investor brief (PowerPoint)
- GTM
Import the Sizer project. The market size anchors the analysis, then GTM builds and scores the plan.
Output: GTM Analysis and scored Plan (PDF, Excel), board deck (PowerPoint)
- Transform
Click Push to Transform. Your chosen plays become opportunities, with effort scores and value estimates where provided.
Output: Roadmap deck (PowerPoint), opportunities (CSV)
A sized market, a scored plan, the first plays on the board.
Find the first customers
- Who
- A founder with a plan and no pipeline.
- The moment
- “We know who we sell to. Now we need names.”
- GTM
Define your target segments.
Output: GTM Plan (PDF)
- Leads
Pick a GTM segment, save it as the target profile, then score the prospects.
Output: Scored list (CSV), summary (PDF)
- Pipeline
Click Send to Pipeline for the prospects worth a call.
Output: A first pipeline
A first pipeline that matches the plan.
Turn a product idea into a plan
- Who
- A product lead with an idea.
- The moment
- “We have an idea, not a plan.”
- Product
Diagnose and plan the product. It can import company context from Strategy.
Output: Product plan (PDF)
- Transform
Click Emit to Transform. The plan's opportunities become tracked work.
Output: Roadmap deck (PowerPoint), opportunities (CSV)
The product plan and its delivery stay connected.